Somebody gets it. Best Western, the world's larget hotel chain, recently announced that more than 1,000 locations are "biker friendly." Locations will offer riders wipe down towels at check in and access to a wash station at no additional charge. Some locations offer designated parking areas, tar remover, sunscreen and lip balm. The announcement is part of a multi-year agreement between Best Western and Harley-Davidson. "Best Western recognizes that Harley-Davidson and motorcycle enthusiasts have unique needs when on the road, and we're committed to providing them with amenities that make their rides more enjoyable," said Dorothy Dowling, Best Western's senior vice president of marketing and sales. "We're thrilled that more than 1,000 Best Western hotels are `rider-friendly,’ and we will add to this total throughout the year." It makes sense really. Motorcyclists as a group tend to have more disposable income and travel more. Adding a few amenities targeted at motorcyclists will help attract them to Best Western properties. A partnership with a big name like Harley-Davidson, including preferred status in H-D's Ride Planner application, should reap big benefits. More information on the program is available at www.bwrider.com

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